Vice President, Strategic and Creative Planning,
TranZition – Engaging Generation Z
As a strategic and creative planner for Ketchum, Angela works with clients to develop insight-driven ideas and campaigns that stir a cultural conversation. A youth marketing strategist, Angela’s passion is studying the pop culture phenomena that is shaping and influencing the post-Millennial generation of creators and realists. She leads the agency’s Generation Z expertise, studying and applying Gen Z insights to help redefine and reinvent ways to capture the attention of – and combat boredom among — this new pragmatic young consumer.
Playing in the “kids’ space” for 18 years, Angela has strategized with some of the hottest must-have kids brands such as Barbie, Hot Wheels, Power Rangers, Hello Kitty, Strawberry Shortcake and Tamagotchi.
Angela is a Gen X mom to two Gen Z girls whose entrepreneurial approach to the world inspires and surprises her daily.